KIEHL'S Retail Design
Kiehl's has several retail stores worldwide with all types of signage and artwork in their stores such as wallpapers, vinyls, framed photographs, neons, etc. I helped design and produce print-ready artwork mechanical files for production. By reviewing each of the store's floor plans, we determined artwork placement and scale by carefully measuring using Illustrator's CAD tools.
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Software used: Illustrator, InDesign, Photoshop
BEIERSDORF Nivea for Men Tray
A client from Beiersdorf requested we create three concepts for a tray holding 'Nivea for Men' products.
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My responsibility was to take the engineered trays and apply the materials and graphics in 3ds Max. I created the graphics in Photoshop and Illustrator and mapped them onto the rendered image.
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Concept 1 is represented here.
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Software used: 3ds Max, Illustrator, Photoshop
BEIERSDORF Monument Sign
A client at Beiersdorf requested signage to be located outside of their corporate office.
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I was responsible for setting up the artwork in scale. It was then later printed on a piece of white, glossy CRS metal.
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Software used: Illustrator
AISLE
COOLER
RITE AID Grocery Signage
Rite Aid requested grocery signage as a part of their store. As requested by the client, we came up with a store layout containing shelves and a cooler we fabricated in house as well as blades and discs calling out grocery items in the store. We made sure to follow the store planogram in creating this signage.
My responsibility was setting up white copy to be printed on acrylic discs found in the store aisles and to set up white copy to be printed on Rite Aid's woodgrain for the blades in the aisles. I fabricated the blades in house once I had the materials. I made white vinyl copy to be transferred onto brown acrylic found on the cooler and I set up artwork given by the client to be printed in house and trimmed to scale for placement in the aisles.
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I was responsible for creating an instructional layout sheet containing the detailed steps for successful display construction in store for our client.
You can click to view instruction sheet
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Software Used: Illustrator, InDesign, 3DS Max, USCutter, Fiery Printing Software
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SIMPLE MOBILE LED Display
The client asked us to create a LED Display containing graphics advertising the product for a Trade Show.
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My responsibility was to take artwork given from the client with the appropriate die line, print in house and mount it on magnets. I then mounted them on both sides of the display. I also made vinyl in house on the top and bottom of the display containing the Simple Mobile Logo.
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Software used: Illustrator, USCutter, Fiery Printing Software
TREND BEAUTY Vacform Perfume Display
We were asked to create a variety of vacform displays to hold various perfume products.
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My responsibility was to create graphics while using die lines for each vacform display. I made sure the graphics represented the branding of each product.
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Software used: Illustrator, Fiery Printing Software
